Download Customer Segmentation and Clustering Using SAS Enterprise by Randy S. Collica PDF

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By Randy S. Collica

knowing the buyer is important in your company's good fortune. during this booklet, Randy Collica employs SAS company Miner and the main usually to be had concepts for patron courting administration (CRM). you'll phase shoppers extra intelligently and to accomplish, or no less than catch up with to, the one-to-one consumer dating that brand new companies want.

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by Randy S. Collica


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