Download The Cinema of Bimal Roy: An 'Outsider' Within by Shoma A. Chatterji PDF

By Shoma A. Chatterji

An research of Bimal Roy’s motion pictures and their depiction of individuals open air the ‘mainstream’

The Cinema of Bimal Roy: An ‘Outsider’ inside examines Roy’s diversifications of Bengali and Hindi literary classics whereas residing on his process and therapy of ladies, a focus of lots of his movies. It attracts awareness to his cinema of social relevance—untouchability (Sujata), girl abandoned by means of society and kinfolk (Biraj Bou), baby marriage (Parineeta) and the inhumanity of oppression and compelled urbanization (Do Bigha Zameen).

The booklet is going directly to speak about Roy’s skill to bestow new monitor identities to tested actors similar to Nutan, Meena Kumari and Dilip Kumar on one hand and notice new skills equivalent to Sunil Dutt, Sadhana and Tarun Bose at the different. except this, his tutelage brought many new faces to the movie industry—Salil Choudhury, Hrishikesh Mukherjee, Nabendu Ghosh and Gulzar between others.

Further, the e-book info the aesthetics of technique—cinematography, enhancing and sound—in Roy’s movies; his video clips had the superior musical ratings in Hindi cinema. It additionally analyses what made Madhumati his greatest advertisement success.

 

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Download Culture and Public Relations (Routledge Communication by Krishnamurthy Sriramesh,Dejan Vercic PDF

By Krishnamurthy Sriramesh,Dejan Vercic

Culture and Public Relations explores the effect of tradition – societal and organizational – during the international lens of public relatives. Structuring the quantity round 3 issues -- tradition as an atmosphere for public relatives; the tradition of PR globally; and the influence of PR on tradition -- the editors collect compelling discussions on such questions as how spirituality, faith, and tradition have affected public family members, and the way public kinfolk tradition has been plagued by the "corporate cultures" of industrial organizations. also, the amount presents stories at the impact of tradition on public family perform in particular nations.



With individuals from Europe, Asia, Australia, and North the US, this assortment deals overseas views on a subject that's turning out to be more and more very important in public kin learn and perform. it's required examining for students, researchers, and scholars in public relatives and likewise has a lot to supply the company self-discipline, for these trying to combine tradition and communique to their practices.

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Download Redeeming Laughter: The Comic Dimension of Human Experience by Peter L. Berger PDF

By Peter L. Berger

Amid the range of human reviews, the comedian occupies a particular position. it's at the same time ubiquitous, relative, and fragile. during this booklet, Peter L. Berger displays at the nature of the comedian and its courting to different human experiences.  Berger contends that the comedian is an vital element of human lifestyles, but person who has to be approached and analyzed circumspectly and in a roundabout way. starting with an exploration of the anatomy of the comedian, Berger addresses humor in philosophy, body structure, psychology, and the social sciences prior to turning to a dialogue of alternative varieties of comedy and at last suggesting a theology of the comedian when it comes to its courting to folly, redemption, and transcendence.  alongside the best way, the reader is handled to a number of jokes on numerous subject matters, with specific emphasis on humor and its dating to religion.  initially released in 1997, the second one version incorporates a new preface reflecting on Berger’s paintings within the intervening years, fairly at the dating among humor and modernity.

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Download Lern- und Gedächtnisstrategien als wirkungsvolle Instrumente by Kirsten Sommer PDF

By Kirsten Sommer

Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Sonstiges, word: 1, Hochschule Osnabrück, Sprache: Deutsch, summary: In der vorliegenden Arbeit werden eine Reihe praxisrelevanter Lern- und Gedächtnisstrategien vorgestellt, welche sich insbesondere auf die Anwendung im Studium beziehen. Der Erfolg eines Studiums ist zunächst von einer Vielzahl an Einflussfaktoren abhängig. Diese werden im ersten Teil erläutert. Hier wird außerdem ein kleiner Einblick in die Funktion des menschlichen Gedächtnisses gegeben, um die Verarbeitung von Lernmaterial verständlich zu machen. Der Hauptteil dieser Arbeit beschäftigt sich mit dem Lernprozess im Studium. Hierzu gehören die Vorstellung verschiedener Lerntypen sowie Lernstrategien, die in kognitive, metakognitive und ressourcenbezogene Strategien gegliedert wurden. Neben den Lernstrategien ist dem Hauptteil zudem noch das Gedächtnistraining gewidmet. Dieser Abschnitt beinhaltet sowohl verschiedene Gedächtnisstrategien als auch die Bedeutung der wichtigsten Mnemotechniken.
Insgesamt soll diese Arbeit die Relevanz der Lern- und Gedächtnisstrategien für ein erfolgreiches Studiums verdeutlichen.

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Download Images, Scandal, and Communication Strategies of the Clinton by Rachel L. Holloway PDF

By Rachel L. Holloway

Denton, Holloway, and their participants current analyses of communique suggestions utilized in the Clinton management, with a different specialize in President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters discover the Clinton administration's makes an attempt to regulate his photo via rhetorical and media thoughts, his entice ladies citizens, the altering picture of Hillary Rodham Clinton, and Clinton's discourse on race. the second one half the ebook makes a speciality of Clinton's responses to the Lewinsky scandal, media insurance and polling in the course of the scandal, and Clinton's impression at the symbolic nature of the yank presidency. This booklet can be of specific curiosity to students, scholars, and different researchers concerned with conversation, political technology, political sociology, political communique, and scandal.

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Download Strategische Herausforderungen und moderne Managementansätze by Liza Kohl PDF

By Liza Kohl

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public kinfolk, Werbung, advertising, Social Media, word: 2, Hochschule Fresenius; Köln, Sprache: Deutsch, summary: in most cases the approaching globalization, the mixing of internet 2.0 into the consumer’s lifestyle and the monetary quandary lead to new demanding situations for the commercial habit in each region. type businesses even have to stand new demanding situations this day, as a very good product doesn't promote itself, so the sphere has to exploit cutting edge easy methods to prevail out there.

Possible beginning issues for international appearing style businesses, with which support they could face those new demanding situations will likely be displayed within the following text.
At first the matter on the genuine scenario is proven. This comprises the industry stipulations, the worldwide industry research and the expanding pageant.

Facing the alterations of the customer`s wishes, the style zone meets various chal-lenges. Afterwards a close view of the elemental strategic demanding situations within the model zone can be mentioned, such as financing the corporate, result of the demographic switch, how proper the developing of a robust model is, the shoppers’ wishes as a uncomplicated advertising technique, taking up the company social accountability sought after by means of the purchasers, as much as the ensuing dangers and potentials of net 2.0.
These strategic demanding situations are the foundation for the next view on chosen, potent, effective and sleek strategic administration methods particularly for international appearing model businesses. The counts-of-origin-effect, the social replicate of adidas, the expan-sion of style via extra services and taking on social accountability are getting used as components for promised good fortune. within the ultimate half the implications are summarized.

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Download Handbuch Sprache in Mathematik, Naturwissenschaften und by Vahram Atayan,Thomas Metten,Vasco Alexander Schmidt PDF

By Vahram Atayan,Thomas Metten,Vasco Alexander Schmidt

Zur Sprache in Naturwissenschaft, Technik und Mathematik liegen zahlreiche Einzelstudien vor. Das Handbuch ordnet das Feld aus einer dezidiert sprachwissenschaftlichen Sicht. Ausgangspunkt ist die Rolle der Sprache in der Wissenskonstitution und -vermittlung. Dieser Zugriff ermöglicht es Linguisten und anderen Wissenschaftlern, mehr über den Zusammenhang zwischen Sprache und Wissen in diesen Disziplinen zu erfahren, und liefert Anknüpfungspunkte für die weitere Forschung. Auf dieser foundation wird ein Überblick über die Funktionsweise der Sprache und weiterer Medien in Naturwissenschaft, Technik und Mathematik geliefert.

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Download Health Communication in the Changing Media Landscape: by Ravindra Kumar Vemula,SubbaRao M Gavaravarapu PDF

By Ravindra Kumar Vemula,SubbaRao M Gavaravarapu

This e-book advances new understandings of ways applied sciences were harnessed to enhance the healthiness of populations; even if the applied sciences relatively empower those that use info by means of offering them with a call of data; how they form well-being coverage discourses; how the overall healthiness info pertains to conventional trust platforms and native philosophies; the results for well-being communicators; how yes different types of silence are produced while media articulates and problematizes just a couple of healthiness concerns and sidelines others; and lots more and plenty extra. The e-book brings jointly present examine and discussions at the 3 parts of coverage, practices and theoretical views regarding well-being verbal exchange methods in constructing international locations, offering well-researched and documented essays that might turn out beneficial for educational and scholarly inquiry during this area.

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Download Analyse der Dove-Kampagne „Initiative für wahre Schönheit“ by Sophie Z. PDF

By Sophie Z.

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public kin, Werbung, advertising and marketing, Social Media, be aware: 2,0, Freie Universität Berlin, Sprache: Deutsch, summary: Im Vergleich zu politischen und Informationskampagnen, gibt es bei werblichen Kampagnen andere Voraussetzungen, Umsetzungsmöglichkeiten und Störfaktoren, die bei der Umsetzung dieser Kampagnen beachtet werden müssen. Vor einer großen Herausforderung bei der Planung von Kampagnen stehen Verantwortliche, die eine unverwechselbare und erfolgreiche Kampagne für einen gesättigten und austauschbaren Markt umsetzen wollen.

Ein Kosmetikhersteller, der auf einen solchen Markt Neues wagte und mit einem großen Kampagnenerfolg belohnt wurde, ist Dove. Die Marke des Konzerns Unilever änderte im Jahr 2006 seine visuelle Strategie und die dazugehörige Kernbotschaft grundlegend, denn das Ziel conflict es, sich im vielumkämpften Kosmetikmarkt, der bisher durch homogene Kampagnen auffiel, von der Konkurrenz abzusetzen.

Da sich das Nutzenversprechen der Produkte (USP) der Kosmetikbranche kaum unterscheidet, battle es für die Marke notwendig, eine eindeutige und unverkennbare Positionierung der Marke selbst herauszuarbeiten. Nur so könnte den Traditionsmarken, wie zum Beispiel Nivea auf dem deutschen Markt, der Kampf um den größten Marktanteil angesagt werden. Wie die Umsetzung einer neuen Kampagnenlinie für Dove genau erfolgte, dass wird nachfolgend genauer betrachtet.

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