Download 学生熟语学习手册 by 志远 冯 PDF

By 志远 冯

语言文字的简称就是语文。语文是人文社会科学的一门重要学科,是人们相互交流思想的工具。它既是语言文字规范的实用工具,又是文化艺术,同时也是用来积累和开拓精神财富的一门学问。语文是一门博大精深的学科,要想学好语文写作知识,首先要注重培养学习兴趣,无论做任何事,兴趣是*重要的。孔子曾说过“知之者不如好之者,好之者不如乐之者”。这句话说明了“好”、“乐”对于一个人是万万不可少的。爱因斯坦也说过:“在学校里和生活中,工作的最重要的动机是工作中的乐趣,是工作获得结果时的乐趣,以及对这种结果社会价值的认识。”也就是说,兴趣是从事某项事物的动力,是促使人们走向成功的内因。

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Download Kommunikation im Krankenhaus: Erfolgreich kommunizieren mit by Gaby Baller,Bernhard Schaller PDF

By Gaby Baller,Bernhard Schaller

Das Buch beschreibt Theorie und Praxis der Kommunikation im Krankenhausalltag zwischen den verschiedenen Berufsgruppen. Dabei wird sowohl die Verständigung unter Kollegen, die Arzt-Patientenkommunikation als auch die Darstellung nach außen hin betrachtet. Zahlreiche Praxisbeispiele ergänzen die Ausführungen. Viele Hinweise und nützliche Tipps für gelingende Gespräche, die Nutzung technischer Kommunikationsmittel im Krankenhausbetrieb, eine Take-Home-Message am Ende jedes Kapitels sowie viele Schaubilder und Checklisten machen das Buch zu einem handlichen Nachschlagewerk für alle Berufsgruppen, die in einem Krankenhaus tätig sind.

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Download International Marketing Report: Fritz Kola by Tim Buse PDF

By Tim Buse

Master's Thesis from the 12 months 2011 within the topic Communications - Public relatives, ads, advertising, Social Media, grade: A, Webster Graduate college London, language: English, summary: The Fritz-Kola GmbH is a German company based in 2003 by way of Lorenz Hampl and Mirco Wolf Wiegert, scholars from Hamburg. the unique suggestion at the back of the product was once to create a cola drink that tastes diversified from the goods of Coca-Cola or Pepsi, being much less candy with extra caffeine. Focussing at the distribution via eating places, cafés, bars and golf equipment, the logo turned renowned one of the special workforce of younger individualists and party-goers. it really is because of that acceptance, which additionally used to be supported by means of the craze of aiding local manufacturers, that Fritz-Kola’s sales have been expanding by means of over 3 years in a row. In 2006, the corporate introduced different drinks like lemonades and a ‘morning-cola’ that has the flavor of espresso and caramel.

By 2010, the company’s profit was once €2.7 million. The internationalization of its items is an on-going technique. at the present time, Fritz-Kola comes in Germany, Poland, The Netherlands, Austria, Switzerland, Spain and Belgium. Fritz Kola can also be to be had within the united kingdom, yet merely in a single eating place, that's a German eating place uploading the product from Germany.

The company targets of Fritz-Kola GmbH usually are not to develop into a marketplace chief within the section of soppy beverages, yet to supply a substantial substitute to the massive gamers like Coca-Cola and PepsiCo. hence, the corporate strives to create a assorted product portfolio below the emblem identify Fritz-Kola, which include cola lemonades.

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Download Interaktion im politischen System - Eine systemtheoretische by Jörg Frehmann PDF

By Jörg Frehmann

Magisterarbeit aus dem Jahr 2001 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, word: sehr intestine, Universität Duisburg-Essen, Sprache: Deutsch, summary: In diesem Buch wollen wir unser Verständnis von Politik und politischer Kommunikation genauer akzentuieren und versuchen, den disziplinenübergreifenden Untersuchungsgegenstand „Politische Kommunikation“ zunächst aus kommunikationstheoretischer Perspektive formanalytisch einzugrenzen und im Anschluß daran zu studieren, inwiefern politische Interaktionen in die Aufrechterhaltung der Autopoiesis des politischen structures eingebunden sind und welche Funktion sie wahrnehmen, sprich: in welcher Hinsicht Interaktionen für das Gesamtsystem von Relevanz sind. Als Referenzadresse und Theoriegrundlage dient uns dabei die Systemtheorie in der model, wie sie von Niklas Luhmann vorgelegt worden ist. Damit ist zugleich die Feststellung verbunden, daß es inhaltlich um die Herleitung eines bestimmten Politikverständnisses geht, welches nicht nahtlos an traditionelle Vorstellungen anknüpft.

Ziel ist es, die mikrologischen Prozesse im politischen method mit Hilfe des systemtheoretischen Begriffsapparates zu rekonstruieren und zu reformulieren, da hier primär die Anknüpfungspunkte für eine kommunikationswissenschaftliche Perspektive, die einen Schwerpunkt in der Untersuchung von interaktionsförmigen Kommunikationsprozessen gebildet hat, liegen. Wir blenden damit explizit die gesellschaftstheoretische examine aus, da diese gesondert auf dem Feld der Soziologie zu entwickeln wäre. Im übrigen würde dies unsere Problemstellung umkehren und uns veranlassen, nach der Relevanz und Funktion des politischen structures für die Gesellschaft zu fragen mit der Konsequenz, den Gesellschaftsbegriff ins zentrale Blickfeld der Betrachtung zu rücken.

Die zentrale Fragestellung unserer Arbeit lautet: Welchen Beitrag leistet und welche Funktion hat die politische Kommunikation unter Anwesenden für das politische procedure? In diesem Zusammenhang ist obendrein von Interesse, inwiefern politische Interaktionen in die Selbstproduktion sowie die Aufrechterhaltung der Autopoiesis des Gesamtsystems eingebunden sind.

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Download Debate and Critical Analysis: The Harmony of Conflict by Robert James Branham PDF

By Robert James Branham

instead of procedure debate essentially as a sort of interscholastic festival, this targeted booklet identifies it as an task that happens in lots of settings: clinical meetings, newspaper op-ed pages, study rooms, courts of legislations, and daily household lifestyles. Debate is mentioned as a vital part of educational inquiry in all disciplines. As in all fields of analysis, a variety of competing perspectives are complicated and supported; Debate and important Analysis is designed to raised organize the scholar to evaluate and have interaction them.

this article posits 4 features of precise debate -- argument improvement, conflict, extension, and point of view -- which shape the elemental constitution of the ebook. each one idea or point of argument lined is illustrated via an instance drawn from modern or old resources, permitting the reader to truly see the innovations and methods at paintings. All well known sorts of aggressive debate, together with "policy," "Lincoln-Douglas," "value-oriented," and "parliamentary," are mentioned intimately -- as embedded within the genuine topical controversies with which they're involved. during this manner, the coed can study the constructions, reasoning techniques, and methods that could be hired, in addition to the sensible affairs of debating, from brief-writing to the flowsheet.

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Download Cultivating Cosmopolitanism for Intercultural Communication: by Miriam Sobré-Denton PDF

By Miriam Sobré-Denton

Winner of the nationwide conversation Association's foreign and Intercultural communique Division's 2014 striking Authored booklet of the yr award


This e-book engages the proposal of cosmopolitanism because it applies to intercultural conversation, which itself is present process a flip in its concentration from post-positivistic learn in the direction of critical/interpretive and postcolonial views, quite as globalization informs extra of the present and destiny examine within the sector. It emphasizes the postcolonial viewpoint to be able to elevate severe cognizance concerning the complexities of intercultural verbal exchange in a globalizing global, situating cosmopolitanism—the suggestion of world citizenship—as a multilayered lens for study. Cosmopolitanism as a theoretical repertoire presents nuanced descriptions of what it capability to be and speak as an international citizen, how one can significantly learn interconnectedness inside and throughout cultures, and the way to embody modifications with out glossing over them. relocating intercultural conversation reviews in the direction of the worldwide in complicated and nuanced methods, this e-book highlights an important hyperlinks among globalization, transnationalism, postcolonialism, cosmopolitanism, social injustice and intercultural verbal exchange, and may assist in the production of school room areas dedicated to exploring those hyperlinks. It additionally engages the hyperlinks among thought and praxis with a purpose to movement in the direction of intercultural verbal exchange pedagogy and study that concurrently celebrates and interrogates problems with cultural distinction with the purpose of making continuity instead of chasms. In sum, this ebook orients intercultural conversation scholarship firmly in the direction of the severe and postcolonial, whereas nonetheless permitting the incorporation of conventional intercultural communique options, thereby getting ready scholars, students, educators and interculturalists to speak ethically in a global that's at the same time worldwide and local.

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Download The Circuit of Mass Communication: Media Strategies, by David Miller,Jenny Kitzinger,Peter Beharrell,Professor Jenny PDF

By David Miller,Jenny Kitzinger,Peter Beharrell,Professor Jenny Kitzinger

This booklet strikes past the slender concentration of a lot of the paintings on media and cultural reports to check the entire strategy of interplay among the media and the social global. Rejecting methods which concentration simply on possession or discourse or viewers reception, this new e-book from the Glasgow Media team, examines: promotional recommendations; media construction; illustration and viewers responses; in addition to broader affects on coverage, tradition and society.

Using an in depth research of the fight over illustration in the course of the AIDS problem as element of departure, The Circuit of Mass Communication unearths the facility of the media to steer public opinion, and the advanced interplay among media insurance, viewers reaction and modern strength relatives. in keeping with huge empirical examine, this publication bargains a number tough insights on media energy, energetic audiences and ethical panics.

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Download Introducing Communication Research: Paths of Inquiry by Donald F. Treadwell PDF

By Donald F. Treadwell

Introducing communique examine: Paths of Inquiry helps scholars comprehend the conversation examine method from begin to end. The Third Edition has been up-to-date all through to give an explanation for the net and social media as instruments and issues for communique study. Streamlined, obtainable, and with campus-based study examples that scholars can relate to, this article publications scholars throughout the basics of undertaking examine and featuring examine findings for scholarly, specialist, news/media, and internet audiences.

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Download The Beatles: Image and the Media by Michael R. Frontani PDF

By Michael R. Frontani

The Beatles: picture and the Media charts the transformation of the Beatles from teenager idols to leaders of the formative years flow and strong cultural brokers. Drawing upon American mainstream print media, declares, albums, movies, and movies, the learn covers the band's profession within the usa. Michael R. Frontani explores how the Beatles' media photo advanced and the way this variation relating to cultural and historic occasions.

Upon their arrival within the united states, the Beatles wore sharply adapted matches and solid themselves as cute, obtainable youngster heartthrobs. via the top of the last decade, they'd absorbed the style and cognizance of the burgeoning counterculture and have been utilizing their interviews, media occasions, and song to touch upon matters similar to the Vietnam battle, drug tradition, and civil rights. Frontani strains the stairs that resulted in this variation and reviews on how the band's mantra of crucial optimism by no means wavered regardless of the evolution of its media profile.

Michael R. Frontani is affiliate professor of communications at Elon college. His paintings has seemed in American Journalism, Journal of yank Culture, Journalism History, and African stories Review.

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Download Headline Diplomacy: How News Coverage Affects Foreign Policy by Philip Seib PDF

By Philip Seib

Seib explores the various ways that information insurance shapes the layout and implementation of overseas coverage. through influencing the political attitudes of opinion-shaping elites and the general public at huge, the scoop media can profoundly impact the behavior of overseas coverage. Seib's textual content analyzes very important examples of press impression on international affairs: the scoop media's definition of good fortune and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled through information reviews, can strain presidents, as occurred through the Iran hostage concern of 1979-81; how presidents can count on and keep watch over information media assurance, as was once performed via the Bush management throughout the 1991 Gulf battle; how press revelation or suppression of mystery info impacts coverage, as within the instances of the Bay of Pigs, the Cuban missile concern, and numerous intelligence operations; how insurance of humanitarian crises impacts public opinion; the demanding situations of dwell television insurance; and the altering impression of reports within the post-Cold warfare global. via overlaying quite a lot of matters and examples, this significant textual content will stimulate considerate appraisal of the relationships among the inside track media and people who make coverage. will probably be of curiosity to scholars and students in journalism, political conversation, and foreign relations.

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