By 志远 冯
Download Kommunikation im Krankenhaus: Erfolgreich kommunizieren mit by Gaby Baller,Bernhard Schaller PDF
By Gaby Baller,Bernhard Schaller
By Tim Buse
By 2010, the company’s profit was once €2.7 million. The internationalization of its items is an on-going technique. at the present time, Fritz-Kola comes in Germany, Poland, The Netherlands, Austria, Switzerland, Spain and Belgium. Fritz Kola can also be to be had within the united kingdom, yet merely in a single eating place, that's a German eating place uploading the product from Germany.
The company targets of Fritz-Kola GmbH usually are not to develop into a marketplace chief within the section of soppy beverages, yet to supply a substantial substitute to the massive gamers like Coca-Cola and PepsiCo. hence, the corporate strives to create a assorted product portfolio below the emblem identify Fritz-Kola, which include cola lemonades.
By Jörg Frehmann
Ziel ist es, die mikrologischen Prozesse im politischen method mit Hilfe des systemtheoretischen Begriffsapparates zu rekonstruieren und zu reformulieren, da hier primär die Anknüpfungspunkte für eine kommunikationswissenschaftliche Perspektive, die einen Schwerpunkt in der Untersuchung von interaktionsförmigen Kommunikationsprozessen gebildet hat, liegen. Wir blenden damit explizit die gesellschaftstheoretische examine aus, da diese gesondert auf dem Feld der Soziologie zu entwickeln wäre. Im übrigen würde dies unsere Problemstellung umkehren und uns veranlassen, nach der Relevanz und Funktion des politischen structures für die Gesellschaft zu fragen mit der Konsequenz, den Gesellschaftsbegriff ins zentrale Blickfeld der Betrachtung zu rücken.
Die zentrale Fragestellung unserer Arbeit lautet: Welchen Beitrag leistet und welche Funktion hat die politische Kommunikation unter Anwesenden für das politische procedure? In diesem Zusammenhang ist obendrein von Interesse, inwiefern politische Interaktionen in die Selbstproduktion sowie die Aufrechterhaltung der Autopoiesis des Gesamtsystems eingebunden sind.
By Robert James Branham
this article posits 4 features of precise debate -- argument improvement, conflict, extension, and point of view -- which shape the elemental constitution of the ebook. each one idea or point of argument lined is illustrated via an instance drawn from modern or old resources, permitting the reader to truly see the innovations and methods at paintings. All well known sorts of aggressive debate, together with "policy," "Lincoln-Douglas," "value-oriented," and "parliamentary," are mentioned intimately -- as embedded within the genuine topical controversies with which they're involved. during this manner, the coed can study the constructions, reasoning techniques, and methods that could be hired, in addition to the sensible affairs of debating, from brief-writing to the flowsheet.
By Miriam Sobré-Denton
Winner of the nationwide conversation Association's foreign and Intercultural communique Division's 2014 striking Authored booklet of the yr award
This e-book engages the proposal of cosmopolitanism because it applies to intercultural conversation, which itself is present process a flip in its concentration from post-positivistic learn in the direction of critical/interpretive and postcolonial views, quite as globalization informs extra of the present and destiny examine within the sector. It emphasizes the postcolonial viewpoint to be able to elevate severe cognizance concerning the complexities of intercultural verbal exchange in a globalizing global, situating cosmopolitanism—the suggestion of world citizenship—as a multilayered lens for study. Cosmopolitanism as a theoretical repertoire presents nuanced descriptions of what it capability to be and speak as an international citizen, how one can significantly learn interconnectedness inside and throughout cultures, and the way to embody modifications with out glossing over them. relocating intercultural conversation reviews in the direction of the worldwide in complicated and nuanced methods, this e-book highlights an important hyperlinks among globalization, transnationalism, postcolonialism, cosmopolitanism, social injustice and intercultural verbal exchange, and may assist in the production of school room areas dedicated to exploring those hyperlinks. It additionally engages the hyperlinks among thought and praxis with a purpose to movement in the direction of intercultural verbal exchange pedagogy and study that concurrently celebrates and interrogates problems with cultural distinction with the purpose of making continuity instead of chasms. In sum, this ebook orients intercultural conversation scholarship firmly in the direction of the severe and postcolonial, whereas nonetheless permitting the incorporation of conventional intercultural communique options, thereby getting ready scholars, students, educators and interculturalists to speak ethically in a global that's at the same time worldwide and local.
Download The Circuit of Mass Communication: Media Strategies, by David Miller,Jenny Kitzinger,Peter Beharrell,Professor Jenny PDF
By David Miller,Jenny Kitzinger,Peter Beharrell,Professor Jenny Kitzinger
Using an in depth research of the fight over illustration in the course of the AIDS problem as element of departure, The Circuit of Mass Communication unearths the facility of the media to steer public opinion, and the advanced interplay among media insurance, viewers reaction and modern strength relatives. in keeping with huge empirical examine, this publication bargains a number tough insights on media energy, energetic audiences and ethical panics.
By Donald F. Treadwell
Introducing communique examine: Paths of Inquiry helps scholars comprehend the conversation examine method from begin to end. The Third Edition has been up-to-date all through to give an explanation for the net and social media as instruments and issues for communique study. Streamlined, obtainable, and with campus-based study examples that scholars can relate to, this article publications scholars throughout the basics of undertaking examine and featuring examine findings for scholarly, specialist, news/media, and internet audiences.
By Michael R. Frontani
The Beatles: picture and the Media charts the transformation of the Beatles from teenager idols to leaders of the formative years flow and strong cultural brokers. Drawing upon American mainstream print media, declares, albums, movies, and movies, the learn covers the band's profession within the usa. Michael R. Frontani explores how the Beatles' media photo advanced and the way this variation relating to cultural and historic occasions.
Upon their arrival within the united states, the Beatles wore sharply adapted matches and solid themselves as cute, obtainable youngster heartthrobs. via the top of the last decade, they'd absorbed the style and cognizance of the burgeoning counterculture and have been utilizing their interviews, media occasions, and song to touch upon matters similar to the Vietnam battle, drug tradition, and civil rights. Frontani strains the stairs that resulted in this variation and reviews on how the band's mantra of crucial optimism by no means wavered regardless of the evolution of its media profile.
Michael R. Frontani is affiliate professor of communications at Elon college. His paintings has seemed in American Journalism, Journal of yank Culture, Journalism History, and African stories Review.
By Philip Seib
Seib explores the various ways that information insurance shapes the layout and implementation of overseas coverage. through influencing the political attitudes of opinion-shaping elites and the general public at huge, the scoop media can profoundly impact the behavior of overseas coverage. Seib's textual content analyzes very important examples of press impression on international affairs: the scoop media's definition of good fortune and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled through information reviews, can strain presidents, as occurred through the Iran hostage concern of 1979-81; how presidents can count on and keep watch over information media assurance, as was once performed via the Bush management throughout the 1991 Gulf battle; how press revelation or suppression of mystery info impacts coverage, as within the instances of the Bay of Pigs, the Cuban missile concern, and numerous intelligence operations; how insurance of humanitarian crises impacts public opinion; the demanding situations of dwell television insurance; and the altering impression of reports within the post-Cold warfare global. via overlaying quite a lot of matters and examples, this significant textual content will stimulate considerate appraisal of the relationships among the inside track media and people who make coverage. will probably be of curiosity to scholars and students in journalism, political conversation, and foreign relations.