Download Marketing Strategies Used By Intel To Create A Sustainable by Christopher Ulph PDF

By Christopher Ulph

venture document from the yr 2010 within the topic Communications - Public kin, ads, advertising, Social Media, grade: seventy five, college of Hertfordshire (Business School), path: MA advertising, language: English, summary: An research to examine the promoting options utilized by Intel by means of reading strategic advertising matters and likewise the choices dealing with the supplier in construction a sustainable aggressive industry position.

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Download Prominente in der Werbung. Wäscht Hollywood weißer? (German by Andrea Ruhland PDF

By Andrea Ruhland

Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public kinfolk, Werbung, advertising, Social Media, word: 1,3, Hochschule Pforzheim (Pforzheim Graduate college - grasp Of Arts in verbal exchange Management), Veranstaltung: enterprise- und Agenturmanagement, Sprache: Deutsch, summary: „Werbung bringt Menschen dazu, Dinge zu kaufen, die sie nicht brauchen, mit Geld, das sie nicht besitzen, um Leuten zu imponieren, die sie eigentlich nicht mögen“ sagt der Volksmund. Werbung muss Aufmerksamkeit wecken, um ihre Ziele zu erreichen. Doch dies ist in unserer multimedialen, reizüberfluteten Welt kein leichtes Unterfangen mehr. Täglich ist jeder Bundesbürger etwa 2000 Werbebotschaften ausgesetzt. Immer mehr Unternehmen setzen deshalb Prominente in ihrer Werbung ein. Denn prominente Persönlichkeiten haben die Aufmerksamkeit einer großen Öffentlichkeit auf ihrer Seite. Der Anteil der Promiwerbung am Gesamtvolumen der deutschen Werbewirtschaft beträgt etwa zehn Prozent mit steigender Tendenz und folgt somit dem US-Trend. Diese bedeutsame Entwicklung ist der Anlass für diese Arbeit.

Die vorliegende Arbeit untersucht den Einsatz von prominenten Testimonials in der Werbung. Hierbei werden die Möglichkeiten und Gefahren dieser artwork der Testimonial-Werbung herausgearbeitet und Beispiele für Erfolge und Misserfolge mit Prominenten in der Werbung gegeben. Zu Beginn, in den Kapiteln 2 und three, werden die Begriffe „Werbung“ und „Prominenz“ näher beleuchtet und deren Bedeutung herausgearbeitet. In Kapitel four wird dann der Einsatz von Prominenten in der Werbung erläutert. Konkret geht es hier um die Entwicklung der Promiwerbung, ihre Ziele, die Akzeptanz von Prominenten in der Werbung, die Bedeutung der Produktaffinität sowie die Gefahren, die diese artwork der Werbung in sich birgt. Die beispielhafte Darstellung von Hits und Flops der Promiwerbung rundet das Hauptkapitel ab. Der Ausblick in die Zukunft der Promiwerbung rundet schließlich diese Arbeit ab.

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Download Media Economics: Applying Economics to New and Traditional by Colin Hoskins,Stuart M. McFadyen,Adam Finn PDF

By Colin Hoskins,Stuart M. McFadyen,Adam Finn

Media Economics: employing Economics to New and conventional Media differs from traditional media financial texts by way of taking a conceptual method of fiscal concerns. because the ebook progresses via monetary rules, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use instances and examples to illustrate how those ideas can be utilized to research media matters and difficulties. Media Economics emphasizes financial techniques that experience unique software inside of media industries, together with company media recommendations and mergers, public coverage inside media industries, how constitution and altering applied sciences have an effect on the behavior and function of media industries, and why the us dominates alternate in info and entertainment.

 

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Download Politiker, Image und Reputation in sozialen Netzwerken: Neue by Juan Francisco Alvarez Moreno PDF

By Juan Francisco Alvarez Moreno

Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, word: 1,3, Freie Universität Berlin (Institut für Publizistik- und Kommunikationswissenschaft), Veranstaltung: Organisationskommunikation mit Schwerpunkt Politische Kommunikation, Sprache: Deutsch, summary: Die sozialen Netzwerke im net haben viele Bereiche des menschlichen Lebens verändert: entstanden sind neue Möglichkeiten zur Interaktion mit Menschen aus aller Welt. In Zeiten von sinkender Wahlbeteiligung (vgl. Stern, 2008, S. 176) wächst das Interesse daran, ob die sozialen Netzwerke – deren Verbreitung in den letzten Jahren stark zugenommen hat (vgl. Dijck, 2011, S. four) – die Beziehung zwischen Bürgern und den Politikern verbessen können.

In den letzten Jahren hat sich oft die Frage gestellt, ob und wie die sozialen Netzwerke die Vermittlung von Politik ändern. Oft werden die Folgen für die politischen Kampagnen und den Wahlkampf diskutiert. In dieser Hausarbeit liegt jedoch der Fokus auf der measurement der recognition und des photos von Politikern in sozialen Netzwerken. Wichtig wird die artwork, in der die Politiker vom Publikum – seien es andere Politiker, Journalisten, oder Bürger im Allgemeinen – wahrgenommen werden. Denn Politik ohne Kommunikation ist heute nicht denkbar. Politiker, als Kommunizierende, sind in der Pflicht, ihre popularity zu bewahren.

Die zentrale Fragestellung dieser Arbeit ist der Einfluss der sozialen Netzwerke (konkreter: der ihnen in dieser Arbeit zugeschriebenen Phänomene) auf die Stabilität der acceptance und des photographs der Politiker. Die Antworten auf diese Frage hängen zweifellos von der Komplexität und „Multidimensionalität“ der Gegenstände des Interesses ab, aber diese Komplexität dient als Anreiz für die Entfaltung dieser und hoffentlich zukünftiger Arbeiten.

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Download Head's Broadcasting in America: A Survey of Electronic Media by Michael A. McGregor,Paul D. Driscoll,Walter Mcdowell PDF

By Michael A. McGregor,Paul D. Driscoll,Walter Mcdowell

After fifty years of marketplace prominence and superb call for from unswerving clients, Head’s Broadcasting in America’s 10th version returns because the celebrated marketplace chief in its box with its popular remedy of digital media as a social strength and with a special new writer staff from Sydney Head's legacy college, the college of Miami.



Head’s Broadcasting in America distinguishes itself through proposing digital media either as items of latest social forces and as social forces of their personal correct. this article will introduce you to the intriguing alterations happening in digital media. it is going to assist you research the rising details infrastructure and the accelerating convergence of assorted digital media varieties. it's going to additionally assist you discover the position digital media performs in lots of educational parts, starting from economics to legislation, from background to social technology. you can find this extra available as you event broadcasting dually throughout the humans and the goods that experience formed the background of this medium and during your personal studies with broadcasting on your day-by-day life.

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Download Handbuch Sprache im urbanen Raum: Interdisziplinäre by Beatrix Busse,Ingo H. Warnke PDF

By Beatrix Busse,Ingo H. Warnke

Das Handbuch behandelt Urbanität als kommunikativ-sprachlich konstituiertes Konzept. Im Zentrum stehen Fragen der systematischen Integration der city Linguistics in kanonische Disziplinen der Sprachwissenschaft und die Darstellung von Urbanität als interdisziplinäres Phänomen. Behandelt werden einschlägige Konzepte der internationalen Diskussion sprachbezogener city stories unter konsequentem Bezug auf empirische Daten.

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Download An Introduction to Interaction: Understanding Talk in Formal by Angela Cora Garcia PDF

By Angela Cora Garcia

This textbook offers an in-depth creation to the theoretical views and strategies of doing dialog research, an method of the research of speak in interplay which grew out of the paintings of Garfinkel, Sacks, Schegloff, and Jefferson. This booklet is exclusive in that it presents complete guideline in either interplay in ordinary conversations in daily life in addition to speak in institutional settings and quite a lot of place of work and company interactions, whereas educating either significant learn findings and the way to behavior dialog analytic learn.

The ebook is designed to be invaluable for college kids of linguistics, sociology, and conversation reports, and is written in transparent and available prose. The Companion Website offers extra assets for teachers, resembling questions and information excerpts for checks and at school routines, audio and videos for transcription perform, and publications for teachers on more than a few themes lined within the course.

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Download Análise de Textos Midiáticos: Estudos por uma perspectiva by Janaina Oliveira Silva PDF

By Janaina Oliveira Silva

A partir da apresentação ao leitor de alguns textos midiáticos, este livro mostra-se como uma ferramenta para o desenvolvimento de análises que têm como objeto a mídia. O aporte teórico considera a Linguística, em especial a Análise do Discurso, e os Estudos Sociais para a abrangência que permeia toda a obra, caracterizando-a como um instrumento prático de observação do seu objeto. Assim, o objetivo deste livro é mostrar ao leitor que um texto é muito mais que um processo de (de)codificação sígnica, sendo necessário confluir aspectos relacionados aos momentos histórico, social e cultural para se ter uma interpretação mais aprofundada e, consequentemente, mais completa dos discursos veiculados pela mídia.

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Download Internet Linguistics: A Student Guide by David Crystal PDF

By David Crystal

The net is now a vital part of latest lifestyles, and linguists are more and more learning its impression on language. during this student-friendly guidebook, prime language authority Professor David Crystal follows on from his landmark bestseller Language and the Internet and offers the world as a brand new box: net linguistics.


In his enticing trademark variety, Crystal addresses the net linguistic concerns that impact us each day, incorporating real-life examples drawn from his personal stories and private involvement with net businesses. He offers new linguistic analyses of Twitter, web safeguard, and web advertising, explores the evolving multilingual personality of the web, and gives illuminating observations a few wide selection of on-line behaviour, from unsolicited mail to exclamation marks.


Including many actions and recommendations for extra learn, this is often the basic creation to a severe new box for college students of all degrees of English language, linguistics and new media.

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Download Critical comparison and examination of the language used by by Urs Endhardt PDF

By Urs Endhardt

Essay aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, observe: 1,0, college of Lincoln (Media and Humanities), Veranstaltung: clash Reporting, Sprache: Deutsch, summary: “This is a brand new form of – a brand new
kind of evil. And the yankee
people are starting to comprehend.
This campaign, this warfare on terrorism .
is going to take a while.”

US-President George W. Bush, .
September 2001 (The White apartment 2001)

“An accursed race, a race completely alienated from God (...) has invaded
the lands of these Christians (...)
.Brethren, we should undergo much
suffering for the identify of Christ (…)”

Pope city II,
November 1095 (Halsall 1997)

I selected this advent for my comparability and exam since it exhibits in a great way, how comparable the speech styles of leaders, who're separated via approximately a millennium, can nonetheless be. With this essay i need to determine, even if there are extra similarities within the declarations of battle of these strong leaders. if this is the case, i need to check the propaganda equipment they hired, and difficult what their goal to exploit them used to be. i'll separate among the speech that's directed in the direction of the viewers, the phrases that describe the enemy, and the overall strategies which are used to convey humans to motion.
I will examine the 5 significant speeches that George Bush gave from the terrorist assaults of September 11 till the announcement of warfare opposed to Afghanistan. relating city, i'll study 5 diverse surviving models of his speech on the Council of Clermont in 1095. The authenticity of those 5 types, which all stem from diverse chroniclers, is disputed between historians. but, so much agree that there also are congruities that seem in all of the various models. or even if the phrases passed right down to us should not all Urban’s II, they nonetheless express the impact his speech had at the chroniclers and hence figuratively at the people.

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