By Jorge Ribeiro
From first rules, this publication teaches survival research through highlighting its relevance to company circumstances. a practical advent to survival research types, it leads you thru company examples that contextualize and encourage the statistical equipment and SAS coding. particularly, it illustrates the way to construct a time-to-next-purchase survival version in SAS® company Miner, and it relates every one step to the underlying data and to Base SAS® and SAS/STAT® software program. Following the numerous examplesâ€”from information guidance to validation to scoring new customersâ€”you will learn how to strengthen and observe survival research recommendations to eventualities confronted by way of businesses within the monetary prone, coverage, telecommunication, and advertising industries, together with the subsequent scenarios:
Time-to-next-purchase for marketing
Employer turnover for human assets
Small enterprise portfolio macroeconometric pressure assessments for banks
International monetary Reporting usual (IFRS nine) lifetime chance of default for banks and construction societies
"Churn," or attrition, versions for the telecommunications and assurance industries
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Business Survival Analysis Using SAS: An Introduction to Lifetime Probabilities by Jorge Ribeiro