By Charlie Berridge
In this e-book John McCarthy recounts his attention-grabbing lifestyles tale thus far. yet those will not be simply the fascinating memoirs of a winning guy. John's tussles with bankers and legal professionals, planners and politicians, executive purple tape and political autocracy, rivals and recalcitrant staff inform a narrative that has genuine relevance to all aspiring marketers in no matter what box of endeavour. John McCarthy's principles of engagement and the way to construct one thousand million pound corporation are as topical now as they have been while he did it.
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Building a Billion: The story of John McCarthy (Entrepreneurship) by Charlie Berridge